Sasson kedem is a graduate of one Israel's leading schools of art, with experience in painting, sculpture, jewelry design and internal house decorating design.

About 15 years ago only as a result of his wife's distress in clothing, as she happens to be an 'extra large' size women he started the first fashion collection.

"I have realized that none of the fashion designers altributes any serious approach to be large-size women.

I have entered this market niche out of personal love, which has grown stronger through the years to come.

Love this domain, the possibility to work with lots of cloths- its like painting, on a large canvas, allows your imagination to go wild" Sasson is considered 'number one' designer for large size woman's fashion and the public's opinion shaper.

Recently he enlarges the range for smaller size women and opened a man's store in tell Aviv.

The kedem sasson company has been exporting during the last years to all continents- north America (u.s.a), Europe (Germany) and Australia.