Sasson Kedem is a graduate of a Leading Israeli school of art.
His education included studies in painting, sculpture, jewelry and residential interior design.
Over 17 years ago, motivated by his zaftig wife's meager and unimaginative clothing options,
Kedem introduced his first fashion collection for plus size women.
"I realized that none of the local fashion designers bothered with a serious approach to the large size market. I entered this market niche with a personal interest and passion which has only grown through the years."
Specializing within the plus size domain allows Kedem the freedom to work abundantly with fabric,
Using it to construct shapes and forms as paintings on a canvas.
"My imagination goes wild when I start out creating each design,
Turning a blank canvas into three dimensional wearable arts".
The public has responded, voting Kedem as the "No. 1" designer for plus size fashions.
Kedem has changed the public's opinion of the genre, creating appreciation and adoration
For a category of the fashion market often neglected and rarely celebrated.
An expansion at the Tel Aviv store allowed the introduction of a stylish and original Kedem Men line,
And more fashions in standard women's sizes.
The Kedem collections have grown in popularity and are today shown at Kedem stores in Haifa and Jerusalem.
The fashions are exported to North America, Europe and Australia.
Kedem's 2009 appearance as "The Mentor" on "Project Runway Israel" cemented his position
Within the top group of Israel's fashion movers and shakers.